Programming and communication for exercise adherence
Getting to the point of laying down good money and joining a club is a serious statement of intent as far as exercise behaviour is concerned. As is the decision to up your exercise dose!
Each year in early January Gyms, health clubs and studios see a big spike in usage as existing members or new joiners significantly increase their exercise dose as they decide to get to grips with whatever is motivating them to exercise.
So why is it that gym usage is back to normal come March? What are we doing wrong in terms of developing the exercise habit in members who only use the facilities occasionally or retaining new to exercise joiners.
It is easy to dismiss such people as the “New Year Resolution Brigade” who are just time wasters who get in the way of the regular members who are “proper” year round exercisers.
Robin will explore some possible answers and solutions focusing on programming and communication issues.
“As a passionate advocate of health promotion through exercise, I have no interest in retaining members who do not use the facilities”
This may be a challenging message, unpalatable some business models but should make for a thought provoking presentation. With only 25% of QUEST facility visitors meeting the Chief Medical Officer’s guidelines for sufficient exercise to benefit their health in any given week, is it time we asked ourselves the question, “What are we here to do?”
A five step strategy that will change the way you market your business forever
This ‘digital/social/traditional’ triumvirate approach to marketing and sales taps into the psychology behind marketing and sales and shows how you combine it with technology and strategy to deliver outstanding results. Every business from a small start up to the largest multi site operator will find this invaluable. In just 60 minutes you will learn…
- How people now buy in this modern world is totally different to how they did just a few years ago.
- How a simple shift in your marketing message can increase enquiries dramatically overnight.
- Why what you sell is less important than how, and why, you sell it.
- How adding a permission based marketing platform will future proof you business and increase your sales.
Utilizing Social Media to Attract & Retain Members
The world is changing and so is the way we do business.
We need to keep doing what has always made us successful and also adapt to the new and exciting marketing opportunities available on the internet.
This session will explore the science of engaging and selling to the new generation of online buyers.
It will share ‘attraction marketing’ strategies to build your Health Club Brand, drive traffic to your website, dominate Google and share the strategies of successful clubs that are using ‘new media marketing’ successfully.
Discover ways of increasing your exposure, attracting new members and retaining existing members.
You can learn new, low-cost strategies for boosting your club with the minimum of effort and at the minimum of risk. These strategies are proven to work but rarely used because few club owners realize how simple it can be to increase sales – even during tough economic times.
This a totally practical session and delegates will leave with many ideas that they can apply to their business immediately.
This keynote/workshop equips participants with practical tools and techniques to enable them to discover:-
- Search engines – how to dominate the first page of Google using Social Media
- What makes great websites and what is required by clients as well as Google
- Innovative ideas to promote their business
- The power of the internet
- How to use audio and video to connect with online clients
- Market online with little or no technical expertise
- Why and how to use the ‘Big Four’ YouTube, Twitter, Facebook and LinkedIn
- Clever strategies to analyse what your competitors are doing online
Dr. Mark Slavin
Your Key to Retention
Once a member joins and becomes one of the 90-95 percent who DO NOT BUY TRAINING, they soon become the most ignored, overlooked person in the club. The chances are very high you will lose that member in the first 3 months. It’s time to fix the problem by focusing the efforts, not only keeping them – but keeping them happy.
Learn to recognize the problems before they occur.
- Believing that the education in today’s industry qualifies your staff Hint…NOT EVEN CLOSE.
- Not understanding the “millennial problem” and how to address it
- Relying on trainers who pay rent as your ‘customer service’
Join Dr. Slavin, who has worked with clubs and staff in 70+ countries as he not only makes you aware of the problems you did not know existed, but shares insight on how to begin to head down the path towards increased retention resulting in increased profits.
Programming for Profit
says that In today’s world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this session will teach you exactly what programming is and how to make it work for you.