Augustine L. “Augie” Nieto II (born 1958) is the co-founder of Life Fitness, a global leader in the fitness industry.
He was one of the original pioneers in the fitness industry and was president of Life Fitness for nearly 25 years until they were acquired by Brunswick Corporation in 1997. He was also the chairman of Octane Fitness, until their recent sale to Nautilus.
In March 2005, Nieto was diagnosed with amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig’s disease.
In September 2005, he received the fitness industry’s top honor, the Lifetime Achievement Award.
Nieto received the Ernst & Young – Entrepeneur of the Year Award in 2007. Nieto was given the President’s Award by the National Association of Hispanic Journalists in 2008
He is noted for fighting against amyotrophic lateral sclerosis (ALS) by creating “Augie’s Quest”, which he started by teaming with the Muscular Dystrophy Association after his diagnosis.
In 2014, “Augie’s Quest” officially transitioned from MDA to the ALS Therapy Development Institute.
Since originally founded in 2006, “Augie’s Quest” has raised over $50 million in funds for research into the disease.
100% of ALL proceeds of the Online Registrations for the Live Stream will be donated to help my friend achieve his goal of finding a cure for this disease in his lifetime!
Augie’s Quest is an aggressive, cure driven effort focused on finding treatments and cures for ALS.
All funds raised benefit the ALS Therapy Development Institute, the world’s largest ALS-dedicated drug development organization.
Support comes from a huge network of national events and promotions, including the BASH for Augie’s Quest at the International Health, Racquetball and Sportsclub Association, the Tradition of Hope Gala in Beverly Hills, the Mile High Bash in Denver, and golf events in Newport Beach and Seattle. The ClubCorp Charity Classic is the largest ongoing event having raised over $5 million since its inception.
The Clubs for the Quest campaign includes a wide range of in club fundraising including an endurance program called Team Quest4ALS.